Dave Kaminski – Voice SEO Made Simple
Archive : Dave Kaminski – Voice SEO Made Simple
We Like Talking To Devices More
Than We Like Talking To Each Other
And we like talking more than typing. There are lots of studies, surveys and statistics, but they all come to the same general conclusion. About 60% of the time, people prefer speaking into a device rather than speaking to a person. And about 75% of the time, people prefer talking to a device, over typing into one.
Voice search and “conversational commerce” are the next, emerging big things. Except they aren’t hype and they aren’t fads. Google Home recently overtook Amazon’s Alexa as the top selling voice assistant. And Google accomplished this even though Amazon’s Alexa line of products are the top sellers on all of Amazon.
That’s not to mention the 1.5 billion smartphones that are sold annually (all with voice search capabilities). Or that Mastercard is preparing to integrate it’s payment systems into both Google Assistant and Alexa.
Or that Apple currently has 161 job postings related to it’s Siri voice technology. That’s a lot of really smart people being added to Apple’s small army of other smart people, already working on voice technology.
In other words, if Google, Amazon and Apple are betting big on voice search technology, you better pay attention. And you better prepare your business for a world dominated by voice search too.
Voice Search Is Not The Same As Text Search
And Voice Search Rankings Are Open To Everyone
With traditional text search, the search engines have done a great job of training us to destroy the human language. For example, let’s say I’m a 30 year-old man, I’m into bodybuilding and I’m curious about eating peanut butter as part of my training.
Common sense says I would search for something like “what’s the best peanut butter for a 30 year old male bodybuilder”. But if I search for that, I’m going to get scattered results that are of no help to me.
That’s because both searchers and marketers have been taught to avoid common sense language. Instead, we’ve been taught to search for (or try to rank for) text-based keywords that are truncated, incomplete phrases. For example, “peanut butter bodybuilder” would be the suggested text-based keyword phrase for our bodybuilding friend.
But with voice search, people use natural, common sense language – not text-based keywords. No one says “Okay Google, peanut butter bodybuilder”. Instead they say “Okay Google, what’s the best peanut butter for a 30 year old male bodybuilder.”.
And therein lies the golden opportunity of voice search. No one (until very recently) has made any attempts to rank their websites for the common sense language used by voice search. As a result, the top spots for voice search in virtually all markets are wide-open. And whoever gets there first, owns the traffic.
Ranking Your Website For Voice Search
Is Easier Than You Think
And that’s largely because of what I just mentioned…there is little to no competition. You’re not battling with dozens of other website owners to rank for the same tiny handful of text-based keywords. The specific, common sense phrases used in voice search have been completely ignored. At this stage of the game, it’s not an exaggeration to say that ranking for voice search can be a lot like shooting fish in a barrel.
And you don’t need to be a tech wizard either. With traditional text-based search ranking, you need to worry about things like TLD’s, subnet IP addresses and link ratios. Don’t know what any of that stuff is? Great, you don’t need to know about any of that to get top rankings for voice search.
What you do need is a firm understanding on how to build (or tweak an existing website) so that it’s voice search ready – so that it’s “voiceified”. A step by step plan that you can pick up, start using without any confusion or tech-related overwhelm and start getting measurable results from, quickly.
But guess what? Such a plan doesn’t exist. So I decided to create one myself. And now I’m sharing it with you.
This is the step by step training system that will show you how to easily “voiceify” your website so that it’s YOU people find you when they search by voice. With voice search, ranking in the 5th, 10th or 15th position for a phrase won’t do you any good. You’ve got to be in the top 3…and preferably #1. And that’s what I’m going to show you how to do in this course.
It doesn’t matter if you have a new site or your site has been around for years. That’s the beauty of voice search. It’s so new that literally anyone can start getting the top rankings for voice search results in just a few days. And while it doesn’t always happen that quickly, more often than not it does, and I’ll show you exactly how to make it happen.
This is not another “SEO course” that will make your eyeballs roll up into your head. Just like voice search is all about common sense language, this training is all about common sense too…both in the techniques that are presented and the way it’s presented. Easy to follow. Easy to learn. Easy to implement. And easy to start getting the top spots for voice search results.
I lay out the strategy for finding the natural language phrases that you’ll want to target for your market (this is a biggie), detail how to implement those phrases into your new or existing site (these specific techniques are critical), show you how to get your “voiceified site” quickly indexed for voice search, how to bullet-proof your business from future competitors (trust me, they will come) and much, much more.
The bottom line is that Voice SEO Made Simple will take you from having zero knowledge about voice search…to getting fresh, new, highly targeted traffic to your website (that continues to grow as voice search does)…and all in a fraction of the time (and for a fraction of the effort) that it would take for traditional,highly-competitive text-based SEO.
It’s Not Just Theory
You’ll Watch Me “Voiceify” My Own Websites
This isn’t a course that is all theory, with no examples of the practical application of those theories. And it’s not a course where I show you some hypothetical examples…examples that could never work for a real business, in the real world.
Instead, with Voice SEO Made Simple, you’re going to see me apply what I’m teaching to my own websites. Your going to see me “voiceify” my own stuff. Put my money where my mouth is. Drop my towel. Pull back the velvet curtain.
Whatever you want to call it, you’re going to see the theories inside Voice SEO Made Simple put to practice in real life, for a real business. You’ll see the step by step processes I go through, so you can duplicate them yourself. You’ll see the potential “gotchas” that I run into, so you can be prepared for them yourself. And you’ll see the simple framework I use to quickly “voiceify” a website, so you can copy it yourself.
This “look over my shoulder” teaching approach will not only drastically reduce your learning curve, but allow you to easily make sense of all the moving pieces, so they click and fall in place. It will eliminate confusion, uncertainty and frustration. Just watch what I do and how I do it…and then duplicate it with your own website.
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